Mr. Lynch is, indeed, a gifted writer who has won industry appreciation for his promotion of the one-of-everything funeral, the more profitable option to be sure. As a public figure, however, he has opened himself to commentary or criticism. Ten years ago his bias against cremation was quite apparent when he wrote –“We bury the treasure and burn the trash.” He also claimed there was no need to donate bodies to a med school as the homeless supplied enough. Such is not the case, especially in his own state of Michigan. One has to wonder what the motivation and benefit is for any funeral director to sue three nonprofit organizations.