I have been signed up with Neptune for about 4 years. Signed a contract etc. I do not care ‘how’ they make their money, from my money, as long as I get the services I paid for. The funeral home business is madder than hell that folks are finding out what kind of crooks they are themselves. Neptune Society figured out a method of a no-frills cremation and that is good enough for me. No viewing room, no pall bears, and your family can have a memorial service at their convenience, not at the convenience of the funeral home. I am a veteran and they will take me straight to Jefferson Barracks Cemetery, where I will have a head stone and what I call a mini-grave in their cemetery. If Walmart had a cheaper service, folks would be going there instead of the glitzy elegant Funeral Homes Industry.