Memorial Business Journal
October 21, 2010
The Axiom of Obvious
Over the past several weeks, it seemed as if 60 Minutes was gearing up to take another sweeps month swing at funeral service. A number of folks have reportedly been called by 60 Minutes researchers and asked various questions, but so far nothing has been scheduled. Several calls to CBS News did not produce a confirmation or a denial that such a profile was in the works. That just leaves one to speculate. After all, November is a huge TV ratings sweeps month.
It stands to reason that 60 Minutes might have been on the trail of one or more of several high profile funeral service stories that have been making the rounds in the consumer media.
Read the full article at Memorial Business Journal.