The Financial Times (UK)
July 11, 2011
Master of Business Administration for Funeral Services (FuSeMBA)
For funeral companies competition is heating up. In Europe, for example, new rules will allow more private companies to vie with public providers in selling funeral services and products. Meanwhile, rising demand for cremations, “green” funerals and more personalised send-“offs means rolling out the traditional funeral cortege is no longer sufficient for today’s funeral directors.
For funeral professionals, such developments demand an ability to adapt and innovate. “They’re realising that the days when they had a protected market and a sure stream of clients are over,” says Jaume Massons, director of the Master of Business Administration for Funeral Services (FuSeMBA), a programme designed for the industry and sponsored by the University of Barcelona and the European Federation of Funeral Services.
Read the full article in The Financial Times
Thanks to The Good Funeral Guide Blog for altering us to this article.