Obit Magazine
August 1, 2011
Will Funeral Planning Web Sites Find a Following?
If you were burdened with the task of planning the funeral of a loved one (and perhaps you have been in the past) where would you turn first? Would you call a local funeral home, as Americans have been accustomed to doing since the Civil War? Or would you, as more than a few new web entrepreneurs hope, turn to the Internet?
Globally, over 200,000 people a month search for “funeral arrangements” on Google, according to the search giant’s keyword tool. Roughly an additional 100,000 people a month search for some combination of the terms “funeral” and “planning.”
Read the full article at Obit Magazine
