The Good Funeral Guide
Thursday, 29 September 2011
As an industry, the funeral business is often told it should be careful about the use of euphemisms – (Collins English Dictionary – euphemism the deliberate or polite use of a pleasant or neutral word or expression to avoid the emotional implications of a plain term, as passed over for died.)
At it’s best a euphemism can help someone talk about what can hardly be faced or imagined. At its worst, of course, it can sound mealy mouthed, dishonest or even – for the funeral trade – like the professional language of death.
Read the full article at The Good Funeral Guide
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Euphemisms 1: Officials and officiousness
