Bloomberg Business Week
November 03, 2011
Eco-friendly services are a small part of the $12 billion funeral industry, but they’re ready for their moment in the sun
“The funeral industry hasn’t had a new idea since the 1870s,” says Joe Sehee, the executive director of the New Mexico-based Green Burial Council. “We’re still burying people like they buried Abraham Lincoln.” While he admits that green burials are a small part of the $12 billion funeral industry – exact numbers have yet to be documented – he believes they’re poised to become a dominant force. “This is not a fringe market,” he says. “There is an end-of-life revolution at hand.” For it to succeed, the eco-friendly funeral movement has to convince not only the public that green burials are best, but also the funeral industry.
Read the full article at Bloomberg Business Week
Thanks to the DeathCare Discussion List member(s) for altering us to this article.
