Bloomberg Business Week
November 03, 2011
Eco-friendly services are a small part of the $12 billion funeral industry, but they’re ready for their moment in the sun
“The funeral industry hasn’t had a new idea since the 1870s,” says Joe Sehee, the executive director of the New Mexico-based Green Burial Council. “We’re still burying people like they buried Abraham Lincoln.” While he admits that green burials are a small part of the $12 billion funeral industry – exact numbers have yet to be documented – he believes they’re poised to become a dominant force. “This is not a fringe market,” he says. “There is an end-of-life revolution at hand.” For it to succeed, the eco-friendly funeral movement has to convince not only the public that green burials are best, but also the funeral industry.
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Thanks to the DeathCare Discussion List member(s) for altering us to this article.