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Basic Funerals takes lighter approach with TV spot (Canada)

Marketing Magazine
November 14, 2011

There’s nothing funny about funerals. But that doesn’t mean that TV commercials about arranging them can’t have some levity.

A new 30-second spot for Basic Funerals and Cremation Choices, a Canadian funeral home, showcases a unique service the company offers that allows people to plan a funeral online. (The company claims it is Canada’s first internet funeral service company.)

Read the full article and see video (0:31) at Marketing Magazine

Thanks to the DeathCare Discussion List for altering us to this article and related link.

RELATED LINK

Stiff Competition (CBC International – video 7:02)

“You have 30 seconds – impress me” (The Good Funeral Guide)

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