The Good Funeral Guide Blog
Thursday, 3 May 2012
Pay now, die later was never going to be a good way to go for the funeral trade because when a person buys their own funeral it is generally more modest than that which he or she might buy for someone else. But if you can’t improve your market share today by encouraging more people to die and afterwards give you repeat business, what’s a poor undertaker to do? Tomorrow’s market share it is. Sell ahead, grow the cash, hope it pays you back.
In present low-growth conditions, the longer a [prepaid funeral] plan takes to mature, the more it’s likely to lag behind.
Read the full article at The Good Funeral Guide Blog
