Good question. First, no one should automatically follow any philosophy, obviously. The trouble with the funeral market is that: a). There *are* too many rooftops, on average, to support a profitable business and supply the death rate. It’s simple arithmetic. b). Most of those rooftops are old-guard funeral homes that are fighting to keep a monopoly on market share. c). One of the ways they do this is by getting laws passed that restrict competition. So, yes, there are too many funeral homes, but in order for the market to correct that the market needs to allow new types of businesses to open and compete. Like all large problems, this one is “lumpy,” not a smooth puree. At any given time a town may have “too many” or “not enough” funeral homes as marketplaces change. That’s not the same as looking at the broad, national average.