The number of funeral homes needed will be decided by market forces. If costs are too high in a given area, there is opportunity for a discounter to move in and capture market share. After browsing the article and scrolling to the bottom and seeing that need is based on 1 funeral a day, I decided to not fully read this article. Death is not timely nor does it come only once a day for five days a week. If the consumer is unhappy with the costs of services at the funeral home they selected, they can always call another funeral home. There is no law against price shopping. Consumers are always in control of any situation…no matter what the purchase is…they carry the power of the word NO!!!!