As the founder and CEO of Resomation Ltd producing producing the first legal Funeral Home based Alkaline Hydrolysis units in the USA in Florida and Minnesota I am stunned and very disappointed. The high % family uptake of “green cremation ” or high pressure AH in our Resomator at the Celebration of Life Center at Bradshaws in Stillwater Minnesota for example is testament to the reality that the public want this more environmentally responsible end of life option. 80% of families who previously chose flame now choose green cremation (Resomation). Let the public decide…they deserve better.