Sales tips from one of the big-three, anonymously leaked to the FCA office:
How often do you ask a prospect for the order? The answer, “One more time.” You should be prepared to ask at least four to five times.
•46% ask once and quit
•24% ask twice and quit
•14% ask three times and quit
•12% give up after the fourth attempt. Read more
Is SCI’s Marketing Plan Set to Gouge the Poor?
In press articles that appeared in Phoenix, Arizona and Louisville, Kentucky papers on October 19, 1999, SCI launched a new marketing plan—”Dignity” funeral packages. These plans run from about $2,000 to over $9,000 and can be financed at the rate of 12.9% to 21%, or so the article implied. Read more
The Jig Is Up
(The following is an excerpt from the casket chapter in “Caring for the Dead: Your Final Act of Love,” available through the FCA bookstore.)
There is no amount of embalming or any particular casket that will preserve a body in a life-like condition forever. Read more
Pittsburgh Catholic Funerals
Pennsylvania law states:
Funeral Director Law, PS 63: 479.2 . . . The term “funeral director” shall also mean a person who makes arrangements for funeral service and who sells funeral merchandise to the public incidental to such service or who makes financial arrangements for the rendering of such services and the sale of such merchandise. Read more
Rock of Ages
Now that it is a publicly-traded company, it would seem that the Rock of Ages monument folks have abandoned their Vermont heritage and are opting for the ways of the money-hungry city-slickers. Their advice to the dealers they sell to: Set your prices at four times the cost. Read more
Swapping Cemetery Lots
Consumers with firm resolve can sometimes prevail. Here’s how one woman managed to get her mother’s grave lots swapped from one corporation cemetery to one in another town. — FCA
Here is my letter which got such excellent results. Read more
Callous Indifference or Crafty Calculating? Stewart’s wait-them-out-and-wear-them-out tactics
July 26, 1998
Mr. Peter Savaadra Simplicity Plan PO Box 141418 Miami, FL 33114-1418
Dear Mr. Savaadra,
I apologize for not sending this letter sooner. Read more
