Mission, Vision, & Values

Mission, Vision, & Values

Our Mission:

The Funeral Consumers Alliance is an educational nonprofit with nationwide affiliates offering funeral consumer support, information, and advocacy for legislative change.

Our Vision:

  • We advocate for greater access to accurate funeral information.
  • We believe in the rights of consumers to make informed funeral decisions.
  • We envision a funeral landscape that no longer includes funeral poverty.

Our Values:

  • We value freedom of choice for consumers purchasing funeral goods and services regardless of race, ethnicity, sexual orientation, socioeconomics, and other factors.
  • We value the rights of consumers to choose funeral goods and services that are in line with their religious, philosophical, and/or ethical beliefs.
  • We value the right of everyone to designate a trusted individual to make their end of life decisions.

Our Objectives of Service are:

  • To publish educational content in a variety of media and formats at little or no cost for all consumers;
  • To host events for all consumers;
  • To serve as a consumer advocate and informed resource for pending legislation or regulations regarding end-of-life care and funeral industry practices;
  • To refer individuals with funeral-related complaints to appropriate agencies;
  • To encourage the presence of local affiliates and to refer inquiries from the public to affiliates;
  • To facilitate the exchange of information and experience among affiliates; and
  • To provide guidance to our affiliates in achieving the above stated purposes.
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